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Pernod Ricard Ghana, Street Sense Organisation launch road safety campaign ahead of Christmas



Pernod Ricard Ghana, in collaboration with the Street Sense Organisation (SSO), National Road Safety Authority (NRSA), and the Motor Traffic and Transport Department (MTTD) of the Ghana Police Service, has launched a road safety campaign dubbed, ‘Metwi a, Mentwa’ in Accra.

‘Metwi a, Mentwa’ which literally means ‘If I drink, I won’t drive’ is a three-week outreach campaign aimed at reducing road accidents during the festive season by raising awareness among commercial drivers about the risks and dangers that drinking and driving pose to themselves, passengers and other road users.

The launch is a precursor to a series of road safety education campaigns, targeting 1,000 commercial drivers in the Greater Accra Region that will be undertaken prior to the Christmas festivities.

Speaking at the launch, Mr. Sola Oke, Managing Director, Pernod Ricard Ghana, and Western Africa said the campaign was one of their programmes under the Responsibility Hosting pillar of their Sustainability and Responsibility Goal (UN-SDGs 3) - Ensure healthy lives and promote well-being for all at all ages.

He explained that Pernod Ricard Ghana was motivated to partner with SSO because of SSO’s firm commitment to promoting road safety education in Ghana over the years to help reduce deaths and injuries from road traffic accidents.

Mr. Sampson Addoye, the National Coordinator of SSO, said the majority of road accidents were through careless driving and urged drivers to be responsible when drinking to safeguard the lives of those on board.

"What is the worth maiming and killing people through dangerous driving," he asked.

He expressed his delight at the partnership with Pernod Ricard Ghana, saying “road safety is a shared responsibility which calls for shared commitment among all relevant stakeholders”.

Deputy Commissioner of Police (DCOP) Martin Ayiih, Commanding Officer, Accra Central MTTD, said alcohol only gave dead/false courage and urged all drivers to pledge to have zero accidents during this festivities and beyond.

"Drivers must change their attitudes, minimise their speed and stop the killing on our roads," he said.

Mr. Felix Owusu, Manager in charge of Planning, NRSA, said January to October this year, over 2,000 people lost their lives through road carnage.

He advised drivers to leave space between them and the vehicle ahead of them to avoid accidents.

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