Street Sense 2021 Annual Report
There were three main (3) pillars employed for the implementation of the interventions in 2021:
- Awareness creation through radio talk shows
- Capacity building through input support (donation of road safety enhancement materials)
- Sensitisation programmes mainly at the local levels. The activities were concurrently held using the under-listed approaches to achieve our mandate of ensuring sanity on our roads:
• Participatory approach through demonstrations and providing hands-on experience to beneficiaries
• Collaborations with key stakeholders within the industry.
AWARENESS CREATION
Creating awareness was a vital tool to attain the objective for the year. This strategy was adopted to focus on the general public specifically conveying our message to a critical mass. In view of the objective to touch base with the
grassroots, organisation of radio talk shows and the use of social media were the ideal approaches.
A total of eight (8) radio stations with immense visibility were visited within the Eastern and Greater Accra Regions of Ghana. These included Citi FM, Joy FM, Peace FM, Okay FM, Zylofone FM, Top FM, Obonu FM and Bright FM.
In addition, programmes including End of Month Trivia on our social media handles that awarded participants who responded correctly to questions on road safety piqued the interest of the youth and increased their involvement in our activities. This encouraged the youth to adopt road safety measures, adapt to road safety regulations, and improve their technical know-how to enhance sanity on our roads.